Talkhouse x Sonos

When premier audio brand Sonos opened the doors to its state-of-the-art NYC flagship store, they called upon Talkhouse to help bring the space to life. During 2016 and 2017, Talkhouse programmed frequent Talkhouse Podcast recordings (including video capture and live-streaming) at the Sonos NYC store in SoHo. The format followed the Talkhouse Podcast formula— two well-known creators in one-on-one conversation— and also included a couple “roundtable” recordings featuring three guests. When possible, talent booking decisions were informed by Sonos’s various marketing initiatives, eg: when Sonos launched its Playbase home theater product, Talkhouse focused on booking film and TV stars (including actors from Orange Is the New Black, Saturday Night Live, The Daily Show, Master of None, and more). And, each installment of Talkhouse Live was recorded and shared as part of our podcast series via our site, press, and content partners, and clearly noted as part of a special program of content running at Sonos’s space, generating thousands of additional impressions.